The logo integrates the design elements of pigeon, hand palm and earth. The hand holds a flying pigeon, symbol of peace, above the earth. This image is similar to the Chinese character 土 (soil in English).

Deprived from the Chinese character “土”(Soil), our mascot Kui Kui manifests the concept of “One World for One Earth”. The green bamboo shot on its head symbolizes hope, vigor and growth nourished by soil. The emblem on its belly represents the earth, with the inner circle featuring five soil types in China, while the outer circle featuring the blue ocean.